U.S. Employment Trends in Advanced Manufacturing

Last updated by Editorial team at usa-update.com on Saturday 19 September 2026
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U.S. Employment Trends in Advanced Manufacturing: Innovation, Opportunity, and the Next Industrial Chapter

Quick Introduction: Advanced Manufacturing Moves to Center Stage

Advanced manufacturing has shifted from a niche concept to a core pillar of the United States economy, reshaping how goods are designed, produced, and delivered and transforming the landscape of work in the process. For readers of USA update, which follows developments in the economy, jobs, business, technology, and regulation, the story of advanced manufacturing is not simply about new machines on factory floors; it is about how innovation is redefining opportunity, wages, skills, and regional growth across the country.

Advanced manufacturing generally refers to the use of innovative technologies-such as robotics, artificial intelligence, additive manufacturing, advanced materials, and digitally connected production systems-to improve products and processes. According to the U.S. Bureau of Labor Statistics (BLS), manufacturing directly employed roughly 13 million workers in the United States in the mid-2020s, and a growing share of those jobs involve advanced techniques rather than traditional assembly-line work. Recent reports from the National Institute of Standards and Technology (NIST) and the Brookings Institution describe an accelerating shift toward highly automated, data-driven factories, often referred to as "smart manufacturing," that integrate physical production with digital platforms and cloud-based analytics.

For the U.S. labor market, this transformation raises critical questions that active people in our email newsletter membership community or visiting online consistently track: where are the new jobs being created, what skills do they require, how are wages evolving, and what role do public policy and corporate strategy play in ensuring that this new industrial era delivers broad-based prosperity rather than deepening inequality.

Defining Advanced Manufacturing and Its Economic Significance

Advanced manufacturing is best understood not as a single industry but as a set of capabilities that cut across sectors from aerospace and semiconductors to medical devices, clean energy technologies, and automotive production. The Manufacturing USA network, a public-private partnership led by NIST, highlights key technologies such as advanced robotics, biomanufacturing, lightweight composites, cybersecurity for manufacturing systems, and digital design and simulation as central pillars of this ecosystem. These technologies enable producers to achieve higher precision, shorter development cycles, and customized products while reducing waste and energy use.

Economic research from organizations such as the National Bureau of Economic Research (NBER) and McKinsey & Company indicates that advanced manufacturing sectors tend to generate higher productivity, greater export intensity, and stronger spillovers to the broader economy than traditional manufacturing. These sectors often anchor regional innovation clusters, drawing in suppliers, research institutions, and specialized service providers, which can lead to sustained job creation and wage growth across related industries. Readers interested in how these trends intersect with broader macroeconomic developments can explore additional coverage in the updated economy section at usa-update.com/economy.

The strategic importance of advanced manufacturing has become increasingly evident in supply chain discussions. The semiconductor shortages that disrupted automotive and electronics production earlier in the decade, as documented by Semiconductor Industry Association (SIA) analyses, underscored the vulnerabilities associated with offshored production and highly concentrated supply chains. In response, the United States has elevated advanced manufacturing to the forefront of its economic and national security agenda, seeking to rebuild domestic capacity in critical sectors while remaining integrated into global markets.

The Current Employment Landscape: From Decline to Selective Resurgence

For decades, U.S. manufacturing employment trended downward even as output rose, driven by a combination of automation, offshoring, and structural changes in the economy. BLS historical data show that total manufacturing employment fell from nearly 19 million jobs in the late 1970s to roughly 12 million by the mid-2010s. Yet this decline masks an important shift: while some labor-intensive segments continued to contract, advanced manufacturing fields such as aerospace, pharmaceuticals, and high-tech equipment became relative bright spots.

In the years leading up to 2026, BLS employment projections and real-time labor market data from sources such as Lightcast and Indeed Hiring Lab have pointed to a more nuanced picture. Overall manufacturing employment has stabilized or grown modestly in several regions, and within that total, advanced manufacturing roles-such as industrial engineers, robotics technicians, CNC programmers, quality assurance analysts, and production data specialists-have expanded more rapidly than traditional production occupations. The Federal Reserve Bank of St. Louis and other regional Federal Reserve banks have documented this shift in their analysis of manufacturing-intensive regions, showing that areas with strong advanced manufacturing clusters often experience higher employment resilience and wage levels compared with regions dependent on lower-tech production.

For USA update readers following national and regional employment dynamics, the key point is that advanced manufacturing is not simply replacing old jobs with fewer new ones; it is changing the composition of work, increasing demand for certain technical and digital skills while reducing the number of low-skill, repetitive tasks. This shift creates significant opportunity but also presents challenges for workers and communities that must adapt to new requirements and competitive pressures. Further employment-focused coverage is available in the often recommended jobs and employment sections at usa-update.com/jobs and usa-update.com/employment.

Advanced Manufacturing Jobs Explorer

Adjust the sliders to explore how a shift toward advanced manufacturing can change the mix of jobs, skills, and wages in a hypothetical U.S. region.

10%70%
100k400k
Advanced Manufacturing Jobs
88k
Higher-skill roles in robotics, data, and engineering.
Traditional Manufacturing Jobs
162k
Roles focused on repetitive or manual production tasks.
Average Annual Wage Comparison
Traditional$52k
Advanced$78k
Assumes advanced roles pay a premium as their share of employment rises.
Skill & Training Snapshot
  • Digital & data skills:Medium
  • Technical credentials:~45% of roles
  • On-the-job upskilling:High
Values are illustrative, based on a blend of traditional and advanced roles in the region.
How to read this tool:As the share of advanced manufacturing grows, total employment may shift toward higher-wage, higher-skill roles. Use the sliders to explore different scenarios for a hypothetical U.S. manufacturing region.

Regional Hotspots and Reshoring Momentum

Advanced manufacturing employment in the United States is highly concentrated in specific regions that combine strong infrastructure, skilled labor, research institutions, and supportive policy frameworks. The Brookings Institution and the Information Technology and Innovation Foundation (ITIF) have highlighted regions such as the Great Lakes, the Southeast, Texas, the Mountain West, and parts of New England as emerging or established advanced manufacturing hubs.

For example, the Great Lakes region, with states such as Michigan, Ohio, and Indiana, has leveraged its automotive heritage to become a center for advanced vehicle manufacturing, including electric vehicles (EVs) and battery production. Companies like Ford, General Motors, and Stellantis have committed substantial investments in retooling plants for EVs and advanced powertrains, while newer entrants such as Tesla and several battery manufacturers have established or expanded U.S. production facilities. Public filings, press releases, and state economic development reports confirm that these investments are creating thousands of new jobs, many of them in advanced manufacturing and engineering roles, although exact figures and timelines vary by project and are subject to market conditions.

In the semiconductor sector, the CHIPS and Science Act, signed into law by the U.S. government, has catalyzed a wave of announced investments by firms such as Intel, TSMC, Samsung Electronics, and Micron Technology to build or expand fabrication plants in states including Arizona, Ohio, Texas, New York, and Idaho. Reporting by outlets such as Reuters, The Wall Street Journal, and Nikkei Asia, along with company statements, indicates that these projects are expected to generate tens of thousands of direct and indirect jobs over the coming decade, spanning construction, advanced manufacturing, and research and development. The precise pace of hiring depends on permitting, supply chain conditions, and global market demand, but the trend toward onshoring and "friendshoring" of semiconductor production is widely corroborated by multiple independent sources.

Reshoring and nearshoring more broadly have become important drivers of advanced manufacturing employment. The Reshoring Initiative, an industry-supported organization, tracks public announcements of manufacturing jobs returning to the United States and has reported a significant increase in reshoring and foreign direct investment-related job announcements since the early 2020s. While methodologies differ and not all announced jobs materialize on the projected schedule, analyses from Kearney and other consulting firms confirm a meaningful shift in corporate strategies, with more companies seeking to diversify and localize key parts of their production networks. Readers interested in the policy and international context can explore related news in the unaffiliated international and regulation sections at usa-update.com/international and usa-update.com/regulation.

Skills, Education, and the New Manufacturing Workforce

One of the most significant employment trends in advanced manufacturing is the rising premium on skills that blend traditional industrial knowledge with digital literacy, data analysis, and problem-solving. Reports from the World Economic Forum, Deloitte, and the National Skills Coalition consistently highlight that modern manufacturing roles increasingly require postsecondary training, whether through community colleges, technical institutes, apprenticeships, or four-year degrees, even if they do not always require a full university education.

Occupations such as mechatronics technicians, industrial maintenance specialists, robotics programmers, and process engineers exemplify this new skills profile. These roles demand familiarity with programmable logic controllers (PLCs), sensor systems, industrial networking, and often basic coding or scripting, alongside an understanding of mechanical systems and safety protocols. Studies from the Association for Manufacturing Technology (AMT) and MAPI Foundation suggest that employers are placing greater emphasis on continuous learning and cross-functional capabilities, as production lines are reconfigured more frequently and new technologies are integrated at a faster pace.

Educational institutions and workforce organizations across the United States have responded with expanded advanced manufacturing programs. Community colleges in states such as Tennessee, North Carolina, Ohio, and Texas have developed curricula in partnership with local employers, sometimes supported by federal grants from agencies like the U.S. Department of Labor and National Science Foundation (NSF). These programs often combine classroom instruction with hands-on training in simulated or real factory environments, preparing students for roles that bridge operations and technology. Prospective students and job seekers can follow related developments in the recently updated technology and employment sections at usa-update.com/technology and usa-update.com/employment.

Apprenticeships and earn-and-learn models are also gaining traction. The U.S. Department of Labor's ApprenticeshipUSA initiative, along with state-level programs, has promoted advanced manufacturing apprenticeships that allow participants to earn wages while gaining skills and industry-recognized credentials. Organizations such as The Manufacturing Institute, the workforce and education partner of the National Association of Manufacturers (NAM), have documented the success of such approaches in improving retention and career progression, particularly when paired with mentoring and clear advancement pathways. These models help address both immediate labor shortages and longer-term talent development needs.

Wages, Job Quality, and Worker Well-Being

Advanced manufacturing is often associated with higher wages than many service-sector jobs that require similar levels of formal education, and multiple studies confirm this pattern. According to BLS occupational wage data, roles such as industrial engineers, electrical and electronics engineering technologists, and industrial machinery mechanics typically pay above the national median wage, and advanced manufacturing firms frequently offer benefits such as health insurance, retirement plans, and paid training. Research from the Economic Policy Institute (EPI) and Georgetown University Center on Education and the Workforce indicates that many manufacturing roles, particularly in advanced segments, can provide solid middle-income careers without necessitating a four-year degree, though earnings vary significantly by region, firm, and occupation.

Job quality, however, is not solely a function of wages. Workers and advocates have raised concerns about job security, scheduling, ergonomic risks, and stress associated with highly automated and data-intensive production environments. Studies from OSHA and academic researchers in occupational health note that while automation can reduce exposure to some physical hazards, it can also introduce new forms of mental strain, such as continuous monitoring and performance metrics that may feel intrusive or overwhelming. Companies that invest in ergonomics, human-centered design, and worker participation in process improvements tend to report better safety records and higher employee satisfaction.

Labor relations in advanced manufacturing are evolving as well. Unions such as the United Auto Workers (UAW), International Association of Machinists and Aerospace Workers (IAM), and United Steelworkers (USW) have sought to secure strong wages, benefits, and job protections in sectors undergoing rapid technological change, including electric vehicles and aerospace. High-profile contract negotiations, documented by outlets like The New York Times and Bloomberg, have underscored the tension between corporate efforts to remain globally competitive and workers' demands for a fair share of the gains from productivity and public subsidies. Outcomes vary by company and region, but in several cases, agreements have included commitments to new investments in U.S. plants, training provisions, and wage structures that aim to align advanced manufacturing roles with middle-class standards of living.

For clever readers in our community, these shifts underscore a central theme: advanced manufacturing can be a powerful engine of quality employment, but realizing this potential depends on deliberate choices by employers, workers, and policymakers regarding job design, compensation, and worker voice. Coverage of related labor and regulatory issues can be found in the USA update regulation and business sections at usa-update.com/regulation and usa-update.com/business.

Automation, Artificial Intelligence, and the Future of Work in Factories

Automation and artificial intelligence are at the heart of both optimism and anxiety surrounding advanced manufacturing employment. On one hand, industrial robots, collaborative robots ("cobots"), machine vision systems, and AI-driven quality control can improve safety, reduce defects, and increase output, enabling companies to compete globally while maintaining production in the United States. On the other hand, these technologies can displace certain tasks and roles, particularly those involving routine, repetitive activities.

Studies from MIT's Work of the Future initiative and McKinsey Global Institute suggest that while automation may reduce demand for some categories of labor, especially low-skill manual tasks, it can also create new jobs in areas such as systems integration, maintenance, programming, data analysis, and process optimization. The net effect on employment depends on the pace of technology adoption, the elasticity of demand for manufactured goods, and the ability of workers to transition into new roles. Empirical evidence to date shows that regions and firms that invest simultaneously in technology and workforce development are more likely to experience net job gains and higher wages, whereas those that adopt automation without parallel human capital strategies may see sharper job losses and social strain.

Artificial intelligence is increasingly embedded in manufacturing operations, from predictive maintenance systems that anticipate equipment failures to optimization algorithms that adjust production schedules in real time. Companies such as Siemens, Rockwell Automation, and ABB have developed platforms that integrate AI with industrial control systems, while cloud providers like Microsoft, Amazon Web Services, and Google Cloud offer specialized tools for industrial data analytics. World Economic Forum case studies and PwC reports describe how these technologies can improve energy efficiency, reduce downtime, and enable mass customization, all of which can strengthen the business case for domestic production.

However, the deployment of AI in manufacturing raises important questions about transparency, accountability, and cybersecurity. The National Institute of Standards and Technology has published guidance on AI risk management and cybersecurity for industrial control systems, emphasizing the need for robust safeguards against cyberattacks that could disrupt operations or compromise safety. Regulatory bodies, including the Cybersecurity and Infrastructure Security Agency (CISA), have issued advisories and best practices for critical infrastructure sectors that rely on advanced manufacturing technologies. For concerned readers interested in the intersection of technology, security, and policy, additional reporting is available in the technology and news sections at usa-update.com/technology and usa-update.com/news.

Policy, Incentives, and the Public-Private Partnership Model

Public policy has become a central driver of advanced manufacturing trends in the United States, particularly in areas such as semiconductors, clean energy, and critical materials. Legislation including the CHIPS and Science Act, the Infrastructure Investment and Jobs Act, and the Inflation Reduction Act has introduced a combination of direct funding, tax incentives, and research support aimed at strengthening domestic manufacturing capacity, modernizing infrastructure, and accelerating the adoption of low-carbon technologies. Analyses from the Congressional Budget Office (CBO), Brookings Institution, and Council on Foreign Relations (CFR) highlight that these measures are designed not only to boost output but also to support high-quality employment and innovation ecosystems.

The Manufacturing USA institutes, coordinated by NIST, exemplify the public-private partnership approach. Each institute focuses on a specific technology area-such as additive manufacturing, power electronics, or biofabrication-and brings together companies, universities, national laboratories, and workforce organizations to conduct research, develop standards, and train workers. Evaluations by Government Accountability Office (GAO) and independent researchers suggest that these institutes have helped accelerate technology development and fostered collaborations that might not have occurred otherwise, although measuring their long-term employment impact remains an ongoing effort.

State and local governments have also played a crucial role in attracting advanced manufacturing investments through incentives, infrastructure improvements, and workforce programs. Economic development agencies often work with companies to design customized training initiatives, sometimes in partnership with community colleges and labor unions. While incentive packages can be controversial-critics argue that some deals may overpromise jobs or underdeliver on local benefits-transparent reporting and performance-based agreements are increasingly seen as best practices. Organizations such as Good Jobs First track subsidy deals and advocate for accountability, while business groups emphasize the importance of competitive incentives in the global race for investment.

For USA update readers focused on finance, business strategy, and regulatory trends, these policy developments are reshaping the risk-reward calculus for manufacturers considering where to locate production, how much to invest in automation, and how to structure their workforce strategies. Further analysis of these dynamics can be found in the USA update finance and business sections at usa-update.com/finance and usa-update.com/business.

Inclusion, Diversity, and Broadening Access to Advanced Manufacturing Careers

As advanced manufacturing expands, questions of who benefits from the new opportunities have come to the forefront. Historically, manufacturing in the United States has been disproportionately male and, in many sectors, has underrepresented women and certain racial and ethnic groups in higher-paying technical and leadership roles. Organizations such as The Manufacturing Institute, National Fund for Workforce Solutions, and Urban Institute have documented these disparities and advocated for inclusive strategies to broaden participation.

Many advanced manufacturing employers and industry associations are now investing in outreach and training programs aimed at women, people of color, veterans, and young people who may not have previously considered manufacturing careers. Initiatives such as MFG Day, coordinated by The Manufacturing Institute, invite students and community members into factories and training centers to experience modern manufacturing environments firsthand. Evaluations suggest that such exposure can significantly shift perceptions, counteracting outdated stereotypes of manufacturing as dirty, dangerous, or unstable work.

Partnerships with historically Black colleges and universities (HBCUs), tribal colleges, and Hispanic-serving institutions are also gaining momentum, particularly in sectors like aerospace, automotive, and semiconductors that require a steady pipeline of engineering and technical talent. Companies have launched scholarship programs, internships, and co-op opportunities that provide students with hands-on experience in advanced manufacturing settings. While progress is uneven and gaps remain, multiple sources, including reports from McKinsey & Company and National Academies of Sciences, Engineering, and Medicine, indicate that firms with more diverse workforces and inclusive cultures often see benefits in innovation, problem-solving, and market insight.

For communities seeking to align advanced manufacturing growth with broader quality-of-life improvements, integration with housing, transportation, education, and healthcare planning is essential. Regional development strategies that combine industrial investment with investments in community infrastructure tend to yield more sustainable, inclusive outcomes. People interested in the broader lifestyle and community implications of these trends can explore related reporting in the lifestyle and travel sections at usa-update.com/lifestyle and usa-update.com/travel.

Sustainability, Energy Transition, and Green Manufacturing Jobs

Advanced manufacturing is deeply intertwined with the global transition to cleaner energy and more sustainable production systems, a theme that resonates strongly with both economic and environmental priorities in the United States. Clean energy technologies such as solar panels, wind turbines, energy storage systems, electric vehicles, and heat pumps all rely on sophisticated manufacturing processes, and domestic production capacity in these areas is expanding.

The International Energy Agency (IEA) and International Renewable Energy Agency (IRENA) project that global demand for low-carbon technologies will continue to grow for decades, creating substantial manufacturing opportunities for countries that can establish competitive capabilities. In the United States, the U.S. Department of Energy (DOE) has launched initiatives to support domestic manufacturing of batteries, grid components, and other clean energy technologies, often in partnership with private firms and research institutions. These initiatives are expected to generate advanced manufacturing jobs in regions ranging from the Midwest to the Southeast and Mountain West, though the exact employment outcomes depend on market conditions, policy stability, and technological developments.

Sustainable manufacturing practices extend beyond clean energy products to encompass energy efficiency, waste reduction, recycling, and circular economy models across a wide range of industries. Companies are investing in advanced process controls, heat recovery systems, and digital tools that optimize resource use and reduce emissions. Organizations such as World Resources Institute (WRI) and Rocky Mountain Institute (RMI) provide case studies and best practices for manufacturers seeking to decarbonize operations while maintaining competitiveness. Learn more about sustainable business practices through resources from these organizations and from the U.S. Environmental Protection Agency (EPA), which offers guidance on energy-efficient manufacturing and pollution prevention.

For workers, the rise of green manufacturing creates new career pathways in fields such as battery cell production, power electronics assembly, component remanufacturing, and recycling of critical materials. Training programs funded by the DOE, Department of Labor, and state agencies are increasingly oriented toward these emerging roles, emphasizing both technical skills and knowledge of environmental standards. Followers of USA update can follow changes in this space, including energy policy and industrial investments, in the energy and economy sections at usa-update.com/energy and usa-update.com/economy.

Global Context: U.S. Competitiveness in Advanced Manufacturing

Advanced manufacturing employment trends in the United States cannot be fully understood without considering the global landscape. Countries such as Germany, Japan, South Korea, China, and Singapore have long invested heavily in advanced manufacturing capabilities, and they continue to compete aggressively for high-value production and talent. Comparative analyses by the OECD, World Bank, and World Economic Forum highlight differences in industrial policy, vocational education systems, and innovation ecosystems that influence each country's strengths and vulnerabilities.

Germany's dual education system, for example, is often cited as a model for integrating vocational training with industry needs, while Japan and South Korea are known for their advanced robotics and electronics industries. China has pursued ambitious industrial policies, including "Made in China 2025," aimed at upgrading its manufacturing base and moving up the value chain, though these policies have also contributed to trade tensions and debates over fair competition. The United States, with its combination of world-class research universities, entrepreneurial culture, and large domestic market, retains significant advantages but must address gaps in workforce development, infrastructure, and long-term industrial planning to maintain and enhance its position.

International supply chains in sectors such as semiconductors, aerospace, medical devices, and automotive components are highly interconnected, and no major economy is fully self-sufficient. The challenge for U.S. policymakers and firms is to balance resilience and security with the benefits of global collaboration and specialization. Organizations like the Council on Foreign Relations, Carnegie Endowment for International Peace, and Peterson Institute for International Economics provide in-depth analysis of these dynamics, including trade policy, export controls, and technology alliances.

For readers of USA update, which tracks both domestic and international developments, the key takeaway is that U.S. advanced manufacturing employment prospects are shaped not only by internal policies and investments but also by global demand, geopolitical shifts, and international standards. Continued coverage of cross-border business, trade, and technology trends is available in the international and news sections at usa-update.com/international and usa-update.com/news.

Events, Networks, and the Culture of Modern Manufacturing

Beyond statistics and policy, advanced manufacturing is also a community and a culture that is becoming more visible to the public through events, media, and educational initiatives. Industry conferences and trade shows, such as IMTS (International Manufacturing Technology Show), Hannover Messe, and SEMICON events, serve as platforms where companies, researchers, and policymakers showcase new technologies, announce investments, and discuss workforce strategies. These gatherings often feature sessions on topics such as AI in manufacturing, sustainable production, and inclusive workforce development, reflecting the multifaceted nature of the sector's evolution.

National and regional events like Manufacturing Day (MFG Day) and local open houses invite students, educators, and community leaders into advanced manufacturing facilities, helping demystify the work environment and highlight modern career opportunities. Coverage of such events in outlets like IndustryWeek and Manufacturing.net indicates that they can play a meaningful role in addressing misconceptions and inspiring the next generation of talent. Readers can stay informed about relevant events and opportunities through the USA update events section at usa-update.com/events.

Media portrayals of manufacturing, from documentaries to news features, are also gradually shifting from images of declining rust-belt factories to stories of innovative, technology-rich facilities that resemble high-tech laboratories as much as traditional plants. This evolving narrative, supported by real-world examples of advanced manufacturing success stories, reinforces the message that the sector can offer fulfilling, future-oriented careers that combine hands-on problem-solving with digital sophistication.

Opportunity, Responsibility, and the Next Industrial Chapter

As advanced manufacturing continues to evolve, the United States stands at a pivotal moment that combines opportunity with responsibility. On the opportunity side, the convergence of digital technologies, clean energy, and resilient supply chain strategies offers the potential for robust job creation, higher productivity, and renewed industrial leadership. Public and private investments in semiconductors, electric vehicles, aerospace, medical technologies, and sustainable materials are already reshaping regional economies and employment patterns, and further innovation is likely to open additional frontiers.

On the responsibility side, the country must ensure that the benefits of this transformation are widely shared and that workers and communities are not left behind. This requires sustained commitment to education and training, from K-12 STEM education to adult upskilling and reskilling; thoughtful labor and regulatory policies that support good jobs and safe workplaces; and inclusive development strategies that address historical inequities and support diverse participation in advanced manufacturing careers. It also demands ongoing attention to environmental impacts, cybersecurity, and ethical considerations in the deployment of AI and automation.

For USA update and its loyal fans across the United States and beyond, advanced manufacturing is likely to remain a central theme in coverage of the economy, jobs, business, technology, and regulation. The sector's trajectory will influence everything from local employment prospects and consumer prices to national competitiveness and global climate goals. By following developments through trusted sources such as BLS, NIST, DOE, leading research institutions, and in-depth reporting from platforms like USA update, individuals, businesses, and policymakers can make informed decisions and contribute to shaping an industrial future that is innovative, resilient, and inclusive.

In this unfolding chapter of industrial history, the United States has the tools, talent, and institutional capacity to lead, provided it continues to invest in its people, embrace technological progress responsibly, and foster collaboration across sectors and communities. Advanced manufacturing employment trends are not predetermined; they are the result of choices being made today in boardrooms, classrooms, laboratories, and legislative chambers. The story that emerges will define not only the factories of tomorrow but also the livelihoods and aspirations of millions of Americans in the years ahead.